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Kaasen Equine
Sector: Equine Cryotherapy
Location: Sydney, Australia
Project Overview:
Scope:
Branding, Website Design, Social Media Strategy, Videography, CRM Integration
Year:
2024 - Ongoing
Company Story:
Kaasen Equine, the stand-alone distributor of the Kaasen by Tru Cryo in Australia, sought to establish itself as a leader in equine cryotherapy.
The Challenge:
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Kaasen Equine needed a cohesive brand identity to stand out in a niche industry.
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They required an informative, visually engaging website to educate their audience.
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The brand lacked a structured marketing strategy & social media presence.
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No CRM system to manage leads efficiently.
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The brand needed videography & a product shoot to put a spotlight on their product.
The Solution (My Approach & Execution):
Branding & Identity Development:
Designed a modern, contemporary logo (with optional animations). Crafted a brand style guide (colour palette, typography, tone of voice). Created consistent high-quality marketing collateral across all channels. I also crafted complex graphics such as our Kaasen Information Pack that we send out to all prospective clients.
Website Design & Development:
Developed a user-friendly website with seamless navigation & strong visual appeal. This website has displayed seasonal offers & there is a private members portal to access all the training material.
Social Media & CRM Management:
Designed & scheduled social media content (Instagram, Facebook, LinkedIn). Implemented targeted ad campaigns to drive awareness & lead generation. Used Go High Level, to sync leads from social media platforms, create automation & increase the R.O.I of all of our campaigns
Videography & Editing:
Captured real-time treatment sessions showcasing the effectiveness of cryotherapy on performance horses. Edited the media using Wondershare & Adobe to introduce Kaasen's Brand into this content. This was then distributed across social media channels & across the website.
"Jack and I work closely on a face-to-face basis, and his dedication and skill set have significantly
elevated the performance of the businesses. He has been instrumental in levelling up our sales
operations, bringing the business to a new platform of efficiency and profitability.
Without Jack’s ongoing support and expertise, Kaasen Equine would have faced considerable challenges
both financially and operationally. Without Jack's efforts, the client base would be nowhere near the size it is today.
Jack has single-handedly put Kaasen Equine on the map, making our digital presence seamless & CRM system seamless. I would recommend Jack to anyone who wants a hardworking, creative individual to level up there business."
Testimonial
Johnny
Owner
Kaasen Equine